Mike Lawsuit against Abercrombie & Fitch

Jersey Shore cast member Mike “The Situation” Sorrentino has a lawsuit against the clothing retailer Abercrombie & Fitch. Back in August, Abercrombie & Fitch released a press release offering to pay the Jersey Shore cast members, and Mike specifically, to NOT wear their clothing line as they felt it was bad for their image. In the lawsuit, Mike claims that the publicity stunt by Abercrombie & Fitch back in August was used to sell clothes using his trademarked phrases.

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In the lawsuit, Mike “The Situation” claims:

Starting in August 2011, Defendant (the company) embarked on a grand, worldwide advertising campaign using Sorrentino’s name, image and likeness to create brand awareness for its products by falsely claiming that Defendant had offered money to Sorrentino if he would stop wearing Defendant’s goods

[Abercrombie & Fitch] has significantly profited off of the use of its false affiliation with Sorrentino, and it has wrongly used Sorrentino’s name, image and likeness for advertising purposes in violation of applicable law.

The lawsuit also claims Abercrombie & Fitch improperly used T-shirt designs featuring the phrases “The Fitchuation” and “GTL…You Know The Deal,” and claims that Abercrombie & Fitch “obviously intended to create a false association” with Mike “The Situation.”

That offer was never made to Sorrentino, nor was it ever conveyed to Sorrentino by a representative

abercrombie and fitch tshirt

Abercrombie and Fitch: Too Preppy for Jersey Shore

The “ultra-hip” and preppy clothing maker Abercrombie & Fitch wants to distance itself from Jersey Shore cast members and the culture they portray. They are even willing to PAY a “substantial” amount to the cast members to stop wearing their valuable brand. Image that! Being paid not to be associated with a pretentious clothing line. What an offer.

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“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” Abercrombie & Fitch retailer said in a press release.

Brian Sozzi a Wall Street type, says “It gets their name further out into the marketplace with one of the hottest brands on TV right now at the peak of the back-to-school season. It’s free marketing. Because the approach is so ridiculous, everybody’s talking about it.”

Source: Lancaster Online